Fundraising is the business of soul development. For this phrase I am indebted to LindaGottfried, development director at Calvert Hospice, and one of the leading lights of the growing non profit support network in southern Maryland. Sure, it’s a little pompous, but why not? We are offering people the opportunity to be their best selves.
I have limited patience for semantics. (If I never hear another discussion about the difference between fundraising, advancement, and development, that’s soon enough for me.) But when I heard Linda use the phrase soul development, I realized that it perfectly captures what I aspire to in my work.