I was talking yesterday to the fundraiser at an environmental organization with staff all over the country. We were talking about sending a monthly informal email monthly to their top 200 donors and prospects. Because the staff is scattered (literally and figuratively) she is having a hard time getting the content for those emails. We came up with ten sources. Part of her job is to run around with a butterfly net and collect the stories.
- The executive director’s sporadic reports to board members
- Staff members who are good storytellers: make sure different programs and regions are represented
- Comments in staff meetings
- Profiles of board members
- Profiles of staff members
- Profiles of heroes of the movement
- Historical notes
- Newspaper articles circulated by communications staff.
What’s important is for donors to feel like they are part of the “inner circle” — they don’t need a ton of information (who does?) but just an occasional stroke to remind them that we think of them as part of the family.