It’s a new year, and the Jump Start Growth Blog is being repurposed. Instead of philosophical/inspirational musings about fundraising, 2014 blog posts will contain short, practical suggestions that (I hope) you can implement right away to make your relationships with your donors more vibrant. And my resolution is to deliver them to you, dear reader, every Thursday.
Speaking of resolutions, are there donors or prospects that you have been meaning to reach out to, but simply have not made the time? Have you been hesitating because you don’t know enough about the individual to feel comfortable picking up the phone? Here are three questions to help get over that hurdle:
- Does the prospect have the capacity to make a significant gift if he or she gets excited about our work? (You have to determine what constitutes “significant”) for your organization.
- Does the prospect have a likely interest in your organization’s work?
- Is there someone in your circle who is in the prospect’s circle and can make an introduction?
If the answer to the third question is no, ask around a little bit, and if you still come up with nothing, reach out yourself. The only thing worse than a cold call is no contact at all.
Let me know if you have questions about how to strengthen connections with your donors. And happy new year!